This website uses functions of the Google Analytics Web analysis service. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043.
We have enabled the IP anonymization function on this website. This means that your IP address will be abbreviated by Google within European Union member states or in other states party to the Agreement on the European Economic Area prior to being sent to the U.S. Full IP addresses will be sent to a Google server in the U.S. and abbreviated there only in exceptional cases. Google will use this information on behalf of the operator of this website to assess your use of the website and compile reports on website activities and provide other services for the website operator that are associated with use of the website and of the Internet. Google will not combine IP addresses sent from your browser in the context of Google Analytics with other data.Browser plugin
You can prevent cookies from being saved by configuring your browser software settings accordingly; we would like to point out, however, that doing so may mean you are not able to use all the functions of this website in full. Moreover, you can prevent the collection of data generated by cookies relating to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at this link:https://tools.google.com/dlpage/gaoptout?hl=deOpting out of data collection
You can prevent the collection of your data by Google Analytics by clicking the link below. An opt-out cookie will be set, which prevents the collection of your data during subsequent visits to this website: Disable Google Analytics
More information about how Google Analytics handles user data can be found in the Google data privacy statement: https://support.google.com/analytics/answer/6004245?hl=deContract data processing
We have signed a contract data processing agreement with Google and implement the stringent requirements imposed by the German data protection authorities in full in our use of Google Analytics.Demographic features with Google Analytics
This website uses the Google Analytics ‘demographic features’ function. It can be used to produce reports containing information about the age, gender, and interests of visitors to the website.
This data originates from interest-based Google advertising as well as from visitor data belonging to third-party providers. This data cannot be assigned to specific people. You can disable this function at any time via the display settings in your Google account or generally opt out of data collection by Google Analytics as explained in the ‘Opting out of data collection’ section.Google Analytics Remarketing
Our websites use Google Analytics Remarketing functions in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043.
This function makes it possible to link the target advertising groups created using Google Analytics Remarketing to the cross-device functions of Google AdWords and Google DoubleClick. Thus, interest-based, personalized advertising messages, which have been tailored to you depending on your previous usage and surfing behavior on an end device (mobile phone, for example) are also displayed on another of your end devices (tablet or PC, for example).
If you have given the relevant consent, Google links your Web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be synchronized on any end device that you log into using your Google account.
To support this function, Google Analytics collects Google authenticated user IDs, which are temporarily linked to our Google Analytics data, in order to define and create target groups for cross-device advertising campaigns.
You can turn cross-device remarketing/targeting off at any time by disabling personalized ads in your Google account; follow the link below to do this: https://www.google.com/settings/ads/onweb/
Collected data is centralized in your Google account based solely on your consent, which you can give to Google or withdraw (Section 6 (1) a) GDPR (General Data Protection Regulation)). In the case of data collection procedures that are not integrated into your Google account (because you don’t have a Google account or have opted out of integration, for example), data is collected based on Section 6 (1) f) GDPR (General Data Protection Regulation). Legitimate interest means that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
.Google AdWords and Google conversion tracking
This website uses Google AdWords. AdWords is an online advertising service developed by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (‘Google’).
We use conversion tracking in the context of Google AdWords. A conversion tracking cookie is set if you click an ad delivered by Google. Cookies are small text files which are stored by Internet browsers on a user’s computer. These cookies cease to be valid after 30 days and are not used to identify users. If a user visits certain pages of this website and a cookie has not yet expired, we and Google are able to identify that the user has clicked an ad and been redirected to the respective page.
Every Google AdWords customer receives a different cookie. Cookies cannot be tracked via the websites of AdWords customers. Information obtained with the help of conversion cookies is used to produce conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the overall number of users who have clicked their ad and been redirected to a page with a conversion tracking tag. However, you will not receive any information allowing you to identify users. If you wish to opt out of tracking, you can do so easily by disabling the Google conversion tracking cookie in your Internet browser user settings. You will then not be included in conversion tracking statistics.
Conversion cookies are saved based on Article 6 (1) f) GDPR (General Data Protection Regulation). The website operator has a legitimate interest in analyzing user behavior in order to optimize both its Web offering and its advertising.
You can adjust your browser settings so you receive notifications about cookies and only allow cookies in individual cases, refuse to accept cookies in certain cases or in general, and enable automatic deletion of cookies when closing your browser. Disabling cookies may compromise the functions of this website.Facebook Pixel
Our website uses Facebook Pixel to measure conversions from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304 (‘Facebook’).
This can be used to track the behavior of website visitors after they have clicked a Facebook ad and been redirected to the supplier’s website. Consequently, the effectiveness of Facebook ads can be assessed for statistical and market research purposes, and future ad campaigns can be optimized.
The data collected is anonymous to us as the operator of this website; we are unable to draw any conclusions regarding the identity of users. However, the data is saved and processed by Facebook; consequently, connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. As a result, Facebook can enable the delivery of ads both on and off Facebook pages. As the operator of our website, we are unable to influence this use of data.
You can also disable the ‘Custom Audiences’ remarketing function in Ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
. You need to be logged into Facebook to do this.
If you do not have a Facebook account, you can disable use-based Facebook advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/
Our website uses plugins from the Google-operated site YouTube. The operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066. If you visit any of our pages that have a YouTube plugin, a connection will be established with YouTube servers. Notification of which of our pages you have visited will be sent to the YouTube servers.
If you are logged into your YouTube account, YouTube allows you to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
More information about how user data is handled can be found in the YouTube data privacy statement at: https://www.google.de/intl/de/policies/privacy